How To Find Search Terms with Semrush (What is Search Terms)

06/11/2021 12:00 AM by Admin in Seo

What is Search Terms And How To Find Search Terms with Semrush



The word "search term" is used every time you enter a phrase into your search engine. Search terms may help you attract attention and improve your SEO, but they are not considered keywords.

We'll look at what search terms are and why they're vital in your marketing plan. We'll also show how to utilize the Semrush tool to discover search terms to target with organic and paid search tactics.

Why Do You Need To Research Search Terms?
One or two keywords are typically used in search terms. You'll want to rank for a keyword that appears in a lot of different search terms.

Customers' search intent is also shown by search terms. The kind of material Google will show in the search results is determined by search intent.

Knowing what search terms are used can increase the chances that your website will appear first on the SERP if your website addresses a certain search intent. Furthermore, knowing what terms individuals use while Googling might help you save a lot of money on PPC advertising.

Once you've gone through a few different search terms and found the keyword you want to target, make sure it's in all of the crucial places on your page, including as the meta description, page title, and H1 tags.

Check out our tutorial to utilizing the Semrush tool for keyword research before diving into discovering search terms using keyword research.

With the Keyword Overview Tool, you can see what terms your website ranks for.
Start using the Keyword Overview tool when you're looking for search terms. The tool may be found in the Keyword Research Toolkit.


But what if you were in the business of selling a product like noise-canceling headphones? Starting with the text field of the tool, select your target keywords or phrases, select the country you wish to target, and click "Analyze" to start the analysis process.



According to the figure above, there are approximately 110,000 searches for your target keyword in the United States each month, according to Google. Some well-known companies, such as Bose and Sony, are represented among the keyword variations.

In the Questions column, you can see some of the search terms that people are using to find noise-canceling headphones.

Many individuals are interested in noise-canceling headphones and have queries such as "how do noise-canceling headphones work?" and other similar inquiries. and "what are the best noise-canceling headphones on the market?" You can utilize the answers to these questions to create instructive and useful material, such as "how-to" tutorials or shopping tips, for your website.


The Keyword Ad History theme report may be found further down the page on the right-hand side. This report can be used to gain additional information about the paid ad campaigns that are currently targeting this keyword, as well as if it is worthwhile to spend money on such keywords.

If you are unsure whether a keyword is useful or viable, you can use the Keyword Difficulty score to help you decide. The higher the KD score of a keyword, the more difficult it would be for a website to rank organically in the top ten results of Google for the examined keyword.

For example, a KD score of 89 percent suggests that trying to break into the market for "noise-canceling headphones" will be challenging, if not impossible.

When Using Keyword Overview, There Are Several Filters to Consider.
An enormous amount of information is returned by the Keyword Overview, which at first look appears to be overpowering. You'll want to take advantage of the features of the tool to narrow your focus even further.

Configuring your target market is a good place to start your research. The Keyword Overview tool will default to your country of origin, but if you want to target a nation other than the one in which your website is now operating, you'll need to change the default setting.


You may also set the tool so that it only displays results from desktop or mobile users, or that it only displays results from a specific period range. Each of these three criteria is listed directly beneath the search box at the top of your screen.

An additional useful feature is the ability to export to PDF format. Having a hardcopy snapshot is useful for filing and keeping offline for future review or team meetings, which is especially useful when presenting reports to an audience.

This report can be emailed to you on a weekly or biweekly basis, allowing you to stay on top of your search terms without having to access the tool yourself.

Using Semrush's Tools, you can discover new search terms.
The Keyword Overview tool is not the only Semrush tool that you can use to analyze your keywords.
After selecting a keyword or keyphrase from the Keyword Overview tool, you will be directed to the Keyword Magic tool.

Using the Keyword Magic tool: A Quick Guide



In the screen above, we have selected the Keyword Variations theme report in order to obtain further information about our keywords.

You can do the following with the Keyword Magic tool:

  • Change the location of your Keyword search to a different location.
  • Sort by broad match, phrase match, or exact match to find the best results.
  • Words that should be avoided (great for building PPC campaigns)
  • Sort results based on the cost per click or keyword difficulty.

Important metrics such as the Keyword Difficulty score and the search volume will also be visible at a glance, making it easier to view decisions. Related keywords are displayed on the left of the screen to allow for additional exploration of the research.

If you click on the link provided at the top of the "Questions" table in the Keyword Overview tool, you'll be taken to this page: Keyword Overview Tool - Questions Table.




This report can be used to find out what search terms people are using to find noise-canceling headphones.

A significant lot of search terms are questions. Many people are looking for information on how much something costs (which implies a transactional search), where they can buy it (which suggests an informational search), and other similar terms.

Using keyword research to target a customer's search intent, you can capture a large lot of search terms that they input into Google.

On this page, you will find more information, which includes the following:

  • Trending: Is the search volume for these questions trending increasing or downwards?
  • CPC (Cost per Click): How much do people pay for targeted keywords on Google Ads?
  • SERP Features: Is it a SERP feature or genuine results that are returned?

Check Out What Your Competitors Are Ranking For Now that you've done your homework on your target keyword, why not see how your competitors are approaching it?


Examining your competitor's keyword strategy may encourage you to pursue different keywords or reveal the kind of advertising they're running against you.

What is the best way to use the Keyword Gap tool?
When comparing the keywords your website ranks for to the keywords your competitors rank for, the Keyword Gap tool is the ideal tool to use. You'll start by entering the domains of both yourself and your competitors.



In this case, we'll use Best Buy as an example (bestbuy.com). Techradar and BH Photo Video were highlighted as probable competitors for Best Buy by the Keyword Gap tool.

The best keyword chances for Best Buy were found using the tool: two comparison search terms that returned the companies Bose and Sony.

Keyword comparisons for Best Buy, Techradar, and BH Photo Video are also provided by the tool. Green squares indicate keyword advantages or wins, so you can see where you rank higher than your competitors.




Best Buy is losing ground to Techradar in the search term "noise-canceling headphones" (position 7 versus position 3, respectively.) Position 7 isn't bad, but with a little more work, we could move it up a notch.

We have a good ranking for the keyword "Bose," a decent ranking for "Sony," and a lot of wins on the page.

We can also use the Keyword Gap tool to help track of:

PPC keyword gaps or organic keyword gaps
Keywords that aren't strong
Keywords that are strong
Any keywords that are unique or haven't been used before
Results on a smartphone or a computer
For historical data, change the date range.
You can save the data to your computer and analyze it later, or you can combine it with data from other Semrush tools.

What is the best way to use the PPC Keyword Tool?
You can set up and execute a Pay Per Click campaign with the help of the Keyword Magic tool (PPC). Using the "noise-canceling headphones" as an example once more:



With a few extra metrics, you can sort and filter the data:

  • Sort by the number of visitors for the keywords that receive the most or least.
  • Keyword Difficulty: Based on what your competitor is doing, how difficult would it be to rank for those keywords?
  • CPC (Cost per Click): For paid initiatives, this number is particularly crucial. During this campaign, how much are you planning to spend each click?
  • Include Keywords: Filter out keywords that aren't relevant to your report.
  • Exclude Keywords: Once you've identified your negative keywords, you'll be able to eliminate them from your search. This can help you save a lot of money by removing words from your vocabulary that you should avoid spending money on.


You can now open the Semrush PPC Keyword tool.



You can plan your own Google Ads campaigns using this Semrush tool.

Negative Keywords is by far the most powerful aspect of the tool. Negative keywords are words that you don't want to use in your PPC campaign.

Targeting keywords costs money, therefore if you can target which words you don't want people to click on, you can avoid being paid in Google Ads.

You can also set the campaign's geographical location at the city level with the PPC Keyword tool, allowing you to target search terms that are specific to your area.

This tool will be especially useful for businesses who rely on Local SEO, such as delivery services or restaurants, when building up their PPC campaigns.

Using the Position Tracking Tool, you may keep track of the progress of your search term.
You have your keywords, you know what search terms people use, you've done some competitor research, and you've set up some PPC ads at this point.

With the Position Tracking Tool, you can now track the effectiveness of your campaigns.



You can use the Position Tracking tool to:

  • Keep track of your keywords and domains.
  • Keep track of multiple locations.
  • Report for chances in the ‘Featured Snippets' section.
  • Local SEO tracking
  • Up to 20 competitors and 5 domains can be followed.

This useful tool monitors the website rankings of both you and your competitors. You'll learn things that will help you modify the direction of your campaign or find new keywords to target.

Use the tool to keep track of the search terms for which your website presently ranks, any traffic sources, and where your traffic originates on a map.


These insights can help you in responding more effectively to the intent of those search terms. Position tracking can also show you any successes you've had with local or mobile SEO.

You can also sign up for daily or weekly updates to be notified when trends and rankings shift.

The Remainder
Search behavior was extremely straightforward in the early 2000s. Users would put words into the search bar, and Google would provide what it considered to be the closest match. “Pizza, Boston” would provide a search of pizza shops in Boston that best matched our criteria.

People today interact with search engines in very new ways, and our search terms have changed as a result. We may now ask search engines, "What is the best pizza place in Boston?" and get a list of results. We may now use a lot more complicated search terms, and Google will still try to figure out what we're looking for.

People are becoming more adept at describing the type of information they seek. Understanding these more complicated search terms and keywords with the Semrush tool can only benefit your online presence.


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