Best Email Marketing Services (Top 7 Email Marketing Software for Small Business in 2021)

05/27/2021 12:00 AM by Ben Robinson in Marketing

Best Email Marketing Services

Emailers Template, Email Marketing, Email Icon

Is email marketing going to be a top priority for your business This year? Do you want to know which email marketing software is the best?

Picking the right email marketing service may have a big influence on your marketing campaign's success.

In this post, we'll go through the 7 best email marketing services for small businesses and compare them.

Comparing the Best email marketing services

Why Is It So Important To Pick The Best Email Marketing Service?

For small businesses, Email marketing is one of the most cost-effective marketing strategies. Email marketing generates a 4300 percent return on investment (ROI) on average for businesses in the United States, according to the Direct Marketing Association.

This is due to the fact that email marketing is simple to manage, provides you complete control, and allows you to communicate directly with your consumers.

Are you still unsure about email marketing? Take a look at these six reasons why developing an email list is so vital in today's world.

It's critical to realize that your email marketing success is mostly determined by the email marketing software you use, since they are responsible for ensuring that your emails get delivered.

If you're not cautious, you'll end up paying a lot more money for fewer marketing features and poor email deliverability rates (which causes you to lose even more money).

What Qualities Should You Look for in an Email Marketing Tool?

With an easy user interface, a good email marketing service should allow you to build extremely engaging email newsletters (ideally drag-and-drop editor).

Without putting in a lot of effort, you should be able to send mass emails that are tailored and targeted. Marketing automation is another term for this.

Apart from that, your email marketing service should make it easy to manage your contact list, group users into groups, and measure the success of your email marketing campaigns.

Above all, a reputable email service provider will guarantee that your email campaigns do not end up in the spam folder.

With that in mind, let's take a look at some of the most popular email marketing service companies and see how they compare.

1. Constant Contact

Constant Contact Review | PCMag

Constant Contact is an email marketing service that is one of the world's largest and fastest growing. It's also the most user-friendly and beginner-friendly email marketing service on the internet.

You can effortlessly manage your email lists, contacts, email templates, marketing calendar, and other aspects of your business.

Unlimited emails, easy tracking and reporting, built-in social media sharing tools, a free image library, list segmentation, Facebook advertising integration, and a strong eCommerce integration for Shopify businesses are all included with each account.

Their Email Plus accounts also include advanced features like as email automation, drip marketing, surveys & polls, discounts, online contributions, and subject line A/B testing, all of which help you send targeted emails to increase your open rate.

With live chat, phone calls, email, community support, and a large library of useful materials, Constant Contact provides unrivaled customer service.

They also offer live seminars in person around the United States in addition to online training. This enables small business owners to rapidly grasp the fundamentals of email marketing and begin utilizing it to develop their business like a pro.

Constant Contact is the best email marketing service for small businesses and startups for all of the reasons mentioned above.

A 60-day free trial is available with Constant Contact (no credit-card required). Following that, their monthly cost begins at $20.

Users of WPBeginner may save an additional 20% by using our Constant Contact promo code.

2. SendinBlue

Is Sendinblue HIPAA Compliant? – Paubox

SendinBlue is a service that allows you to send messages

SendinBlue is a business-to-business SMS and email marketing platform. They're one of Europe's most rapidly expanding email marketing platforms.

It's a simple to use platform with easy tools for creating visually appealing and engaging emails. Their easy-to-use drag-and-drop email editor is ideal for those who are new to email marketing.

Beginner-friendly marketing automation tools are included in SendinBlue, allowing you to send transactional emails, set workflows for automated follow-up emails, and segment users. It may also use AI algorithms to determine the best time to send bulk emails in order to achieve the best email deliverability.

SendinBlue provides an email marketing package with unlimited contacts that is entirely free. Their free subscription allows you to send 300 emails every day, but all of your emails will be branded with their logo.

For Lite, their premium plans begin with $25 per month. You may add SMS to your account as well, but the cost will vary depending on how much you want to send.

They just upgraded their premium plan to incorporate more sophisticated features such as a landing page builder, live chat, sales CRM, and Facebook advertising integration. This implies that for the same money, consumers now get greater value.

You may also utilize SendinBlue's independent SMTP bulk email marketing service to send automated or transactional emails from your WordPress site. This isn't necessary for email marketing campaigns, but it's a handy feature to have if you have a huge website and want real-time content-based emails sent automatically.

3. Drip

7 Best Email Marketing Services for Small Business Compared (2021)

Drip is a robust business email marketing platform that caters to eCommerce, bloggers, and digital marketers. They provide a variety of tools to help with marketing automation, sales funnels, and personalisation.

All prominent website builders, including WordPress and WooCommerce, are seamlessly integrated with their email software. This makes it simple to add pop-ups / opt-in sign-up forms to your website and collect more leads.

Intelligent marketing automation tools, better email segmenting, split testing features, list groupings, and a visual automation workflow builder are what set Drip different from competitors like Campaign Monitor. These features enable you to reach out to specific clients on your email list in order to increase sales.

Drip offers live chat support, webinars, automated training, extensive courses, free guides, and comprehensive documentation as support alternatives.

We use Drip for a number of our businesses because it enables us to send mass emails while also interacting and interacting with each consumer on a personal level with their clever eCommerce marketing automation.

Their eCommerce revenue attribution technology allows us to see exactly how much income each email marketing campaign generates.

Drip is the best email marketing software for eCommerce companies and business owners that want more complex features to maximize their marketing efforts, despite the fact that it is a little pricy.

Drip provides a free trial and monthly plans that contain all of its features start at $49 per month.

They just added SMS notification to all plans, allowing you to communicate with your subscribers through both email and SMS marketing channels. As a result, they are a genuine all-in-one email marketing platform for merchants.

4. ConvertKit

Email of the Week #1]: ConvertKit's awesome strategy for getting people to  show up for webinars

ConvertKit is a web-based conversion tool.

For professional bloggers, authors, and marketers, ConvertKit is a powerful email marketing platform. It is both easy to use and tremendously powerful.

ConvertKit's one-of-a-kind feature is that it lets you quickly offer content upgrades and incentives alongside email registration forms. It also has simple auto-responders that enable you to send drip emails from their emailing service.

You can quickly categorize your subscribers using ConvertKit into those who are interested and those who have already purchased. This helps you to enhance conversions by sending personalized automated emails. This is referred to as targeted email marketing in the marketing world.

They provide all of the features you'd expect from a top-tier email marketing service, like a/b testing, gorgeous email templates, a landing page builder, intelligent workflows, and more.

ConvertKit provides email-based support and has a large knowledge base with excellent learning resources.

ConvertKit has a lot of features tailored to creative and professional bloggers, such as paid newsletters, which is why we consider them to be the best email marketing service for professional bloggers.

They've even made it possible to sell digital items and subscriptions on the same platform.

ConvertKit provides a 14-day free trial and prices begin at $29 per month. They also offer a 30-day money-back guarantee.

Comprehensive features including a newsletter referral system, subscriber scoring, advanced reporting, and Facebook custom audiences are included in their Creator Pro subscription.

AWeber is the fifth option.

AWeber is a service that allows people to create websites

AWeber is one of the world's oldest and most well-known email marketing service companies. They provide a variety of tools for managing email marketing for small and medium-sized businesses.

It's simple to get started with AWeber. It works with most systems, including WordPress, without any issues. See our complete tutorial on how to link AWeber to WordPress for more information.

You'll get access to ready-to-use HTML email templates, list management, autoresponders, a/b testing, and complete email tracking.

Other sophisticated email marketing features offered by AWeber include AMP emails, automated RSS-to-email for bloggers, and subscriber segmentation based on tags.

Live chat, phone support, email support, live webinars, and a large library of how-tos and tutorials are just a few of the support options available.

AWeber has a restricted free plan that allows you to have up to 500 subscribers. Following that, their cost starts at $19 per month. To save even more money, consider signing up for quarterly or yearly plans.

GetResponse is the sixth step in the process.

GetResponse is a command that allows you to get a response from

Another well-known email marketing platform is GetResponse. It is really easy to use and makes email marketing for small businesses much easier.

It has some fantastic marketing automation features.

On tools that enable you to create smart, automated campaigns

You may create campaigns, segment contacts, and send any number of emails tailored to certain groups using their drag-and-drop builder. These tools assist you in creating successful email campaigns that increase your profitability.

Beautiful responsive forms, landing pages, A/B testing, unsubscribe tracking, and autoresponders are all available with GetResponse. It also works with third-party lead generating programs like OptinMonster, SalesForce, Google Docs, ZenDesk, and others.

Phone, live chat, and email are all available for customer Support. Their help area has a wealth of free learning resources, such as videos, webinars, how-tos, and manuals.

A 30-day free trial is available with GetResponse. Their monthly subscriptions start at $15.

7. Mailchimp is an email marketing platform that allows you to send

Mailchimp is an email marketing platform that allows you to send

Mailchimp is one of the most famous email marketing service providers in the world, owing to the fact that they give an email marketing service plan that is completely free forever.

Mailchimp has a drag-and-drop email builder, autoresponders, contact segmentation into groups, and basic analytics monitoring. It also allows you to configure delivery times depending on the user's timezones, as well as geolocation-based segmenting.

MailChimp is easy to integrate with a variety of platforms, including WordPress, Magento, Shopify, and others. If you're using WordPress, you can find extensive instructions in our comprehensive guide to utilizing Mailchimp with WordPress.

When compared to other providers on our list, such as Drip or ConvertKit, Mailchimp's marketing automation features are rather limited.

Mailchimp has attempted to introduce numerous "advanced" features in recent years, but after testing many of them, I can say that they aren't actually advanced.

Email, live chat, and a comprehensive instructional knowledge base are all available for Mailchimp support. Their customer service, on the other hand, is typically sluggish and falls short of Constant Contact's level of service.

Mailchimp provides a free plan that allows you to send 12,000 emails to up to 2,000 subscribers for an indefinite period of time. Because you don't receive features like send-time optimization, advanced segmentation, or multi-variate testing, this plan is rather limited. In addition, you must include their logo in your email. Last but not least, support is limited to email only, which is good if you're a hobbyist, but if you're running a professional business, you need dependable support.

Their premium plans begin at $10 per month for up to 500 subscribers and rise in price per 500 subscribers.

However, you'll need to upgrade to their $299 per month plan if you want limitless audiences, advanced audience segmentation, multivariate testing, and comparison analytics.

Final Thoughts: Which Email Marketing Service Is the Best?

There are dozens of email marketing services available, and we want to make sure you pick the best one for your business. Our professional recommendation is as follows:

We recommend Constant Contact whether you're a small business, non-profit, or beginning blogger. Their prices are quite reasonable, and their customer service is excellent. Their onboarding staff will immediately help you in achieving success with email marketing.

We recommend Drip as the best eCommerce email marketing software if you own an online store or ecommerce website. Personalization and automation are two of their most significant features. Drip is used on several of our own company's websites.

If you're a professional blogger or content producer, ConvertKit is a great tool to use. They provide an easy-to-use platform with advanced segmentation and funnels that will assist you in growing your blogging business.

We recommend SendinBlue if you're a business owner looking for a robust marketing automation product that integrates email marketing, SMTP bulk emails, and SMS communications. Their platform is easy to use, and you can manage email and SMS from a single dashboard. They also have a rather generous free plan that lasts indefinitely, making them the best free email marketing software available.

Get More Email Subscribers, Faster! Pro Tip: Get More Email Subscribers, Faster!

You'll probably want to start collecting more email subscribers after you've chosen an email marketing service for your business.

OptinMonster is a software that we use and recommend. Ithelps a strong conversion optimization toolset that may help you convert website visitors who are about to leave into email subscribers and customers.

OptinMonster is an online marketing company that specializes in helping people find

All of the best email marketing services mentioned above, as well as dozens more, are effortlessly integrated with OptinMonster.

Syed Balkhi, the co-founder of WPBeginner and OptinMonster, is a co-founder of both companies. OptinMonster was created by him to assist us in growing our email list. With over 1 million active installs of the WordPress plugin since its inception in 2013, it has expanded immensely.

Some of the world's most well-known companies utilize OptinMonster, including McAfee, Experian, TripAdvisor, Pinterest, Harvard University, Pateron, and others.

You may also use the following tools to expand your email marketing list in addition to OptinMonster:

WPForms is the most popular WordPress form builder for creating contact forms, surveys, polls, and other types of forms. It has built-in support for all of the most prominent email marketing services. Over 4 million website owners have placed their trust in us.

SeedProd - Do you want to increase conversions by creating bespoke landing pages? SeedProd's landing page builder is considerably superior than the competition. SeedProd integrates with all of the top email systems, which is why smart website owners utilize it in conjunction with their favorite email marketing service.

Connecting your live chat software with your email marketing service is one of the most straightforward methods to grow your email list. On numerous of our websites, we use LiveChat. - Using chatbot software and connecting it with your email marketing service is another smart strategy to grow your email list.

RafflePress is the most popular giveaway and contest platform for WordPress. It enables you to grow your email list through viral marketing.

Improve Your Email Deliverability as a Bonus Tip

All of the email newsletter tools mentioned in this post have very high email deliverability rates.

However, there are a few steps you can make to ensure that your marketing emails get sent every time.

1. Make Use of a Business Email Address

Spammy activity is detected by algorithms in Email systems like Gmail, Outlook, and others. The sender's email address is one of them.

It is critical that you use a professional business email address (such as rather than a generic hotmail or gmail address as a business.

This will ensure that your email delivery rate is higher than the industry standard.

2. Send emails to those who have expressed an interest in certain topics.

It's critical to personalize emails depending on user groups. Constant Contact's Email marketing software makes it simple to divide your subscribers into categories like most active, least active, interested in certain themes, custom segments, and so on.

This will help your email marketing campaigns achieve the highest open and click through rates, which is a key component in email deliverability in the future.

Sending a personalized welcome email to all new subscribers is always a good idea, and then segmenting people based on their interests is a good idea as well.

See our ultimate step-by-step email marketing guide with examples for additional information on how to create a successful email marketing campaign.

Frequently Asked Questions about Email Marketing Software

We've answered a lot of queries after assisting thousands of people in selecting the best email marketing software. The following are some of the most commonly asked questions concerning email marketing platforms and their responses.

Is it possible to send mass emails from my Gmail or Outlook accounts?

Yes, theoretically. However, your email accounts will be suspended very fast if you do this. G Suite and Outlook aren't designed for sending large amounts of email. They're an excellent option for sending professional business emails.

Which free email marketing service is the best?

A lot of email marketing services provide free levels with limited functionality. SendinBlue is the best free email marketing service since there is no restriction on how many subscribers you can have on their free plan. Email marketing service options are also available for free from MailerLite and MailChimp.

What is the cost of email marketing?

The cost of email marketing will be determined totally by the number of subscribers you have, the total number of emails you send every month, and the email platform you utilize. Given that they manage their own campaign, small business email marketing expenditures on average range from $20 to $300 each month. If you hire an email marketing agency, your monthly costs might be as high as $500.

Is it possible for email marketing to aid SEO?

Email marketing has no direct effect on search engine SEO. It can, however, help you increase website traffic, which may lead to additional shares and, in certain cases, backlinks and mentions.

Shares and mentions are used by Google and other search engines to rank webpages as social signals. As a result, email marketing might indirectly help in the SEO rankings of your website.

To improve your ranks, you might also utilize these best WordPress SEO plugins and tools.

Do you know of any other email marketing tools that aren't listed here?

Yes, there are hundreds of email marketing services available, but we haven't included them all in our list. Making a comprehensive list of email systems, we feel, would only create to the uncertainty and paralysis that non-technical readers have when making decisions.

MailerLite, ActiveCampaign, HubSpot, Ontraport, Mailjet, Campaign Monitor, InfusionSoft (now Keap), Klaviyo, Marketo, Eloqua, Pardot by Salesforce, Sendloop, iContact, Moosend, Emma, TotalSend, SharpSpring, MailPoet, and more are among the top email marketing services we've tested.

We've chosen the best email marketing services to include in our list since they give 

the optimal combination of features and pricing.

Which email marketing services do you think are the best?

The following are our top three picks for the best email marketing services:

Constant Contact - Small business email marketing at its finest.

SendinBlue is the best platform for email and SMS marketing.

Drip is the Best email marketing platform for online merchants.

We recommend that you add web push notifications to your website in addition to email marketing. This is yet another effective approach to connect in touch with your website's visitors after they've left. On WPBeginner, we utilize PushEngage, which has become one of our top five traffic sources.

We hope that this post provided you with a thorough review of the best email marketing services for your business. You might also be interested in our comparison of the best business phone services for small businesses and our list of 24 must-have WordPress plugins for business websites.

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